Smart and Safe Florida Launch Safety First Campaign For Vote Yes on 3!

Floridians will have the option to allow persons over the age of 21 to access cannabis products without a doctor’s prescription this November. After wranglings with the language of the ballot measure, the Florida Supreme Court will allow Amendment 3 to be in contention during the next general election cycle. 

The language for Amendment 3 is as follows:

“Allows adults 21 years or older to possess, purchase, or use marijuana products and marijuana accessories for non-medical personal consumption by smoking, ingestion, or otherwise; allows Medical Marijuana Treatment Centers, and other state licensed entities, to acquire, cultivate, process, manufacture, sell, and distribute such products and accessories. Applies to Florida law; does not change, or immunize violations of, federal law. Establishes possession limits for personal use. Allows consistent legislation. Defines terms. Provides effective date.”

This could be huge for the Sunshine State with the 3rd largest population across the nation. The existing medical marijuana market was valued at over 2 billion dollars in 2023. Florida could see $4.9 billion to $6.1 billion in sales during the first year of implementation (June 2025 through May 2026).” Reports Headset a leading industry data platform. A new industry report by Marijuana Policy Project (MPP) found that since the beginning of 2024 “states have reported a combined total of more than $20 billion in tax revenue from legal, adult-use cannabis sales. In 2023 alone, legalization states generated more than $4 billion in cannabis tax revenue from adult-use sales, which is the most revenue generated by cannabis sales in a single year.”

Citing officials from the Governor’s office adult -use cannabis “would generate between $195.6 million and $431.3 million in new sales tax revenue annually. Despite this, the Ron DeSantis lead Florida GOP has declared it will stand in opposition out of fear of the smell of ganja wafting over the entire pan handle. Perhaps a testament to the fact he knows how frequent and widespread consumption is in his home State.

The “Vote Yes on 3” campaign was recently launched by Smart and Safe Florida. A well funded non-profit established to get adult-use on the ballot and passed. Statewide support is strong for adult-use cannabis and full decriminalization, but passage of the amendment remains precarious. The Florida constitution requires any amendments to receive at least 60% of voter support to be passed. Before even appearing on the ballot significant financial resources were poured in the campaign by Trulieve, the largest medical marijuana company in the region. “Trulieve was the primary financial supporter of the initiative during the signature gathering effort and subsequent court challenge and is a proud supporter, alongside a strong coalition of other companies, of the next important phase to educate Floridians on the amendment and secure a yes vote on Amendment 3 this November,” CEO Kim Rivers said in a press release

A “notable 12% of cannabis consumers in Florida label themselves as “new users.” This figure is 37% higher than in other medical markets, on average.” According to Cannabis Business Times reporting. This bodes well for the highly visible campaign.

The campaign itself was launched across broadcast, cable, streaming, social media and radio. The messaging has a tone of  “Law and Order” for Floridians. Indicating the measure would take the already entrenched industry “out of the hands of Cartels”. The GOP stands in opposition and has turned this into a political issue. President Biden’s recent move to reclassify cannabis from Schedule 1, the most strict schedule, with narcotic such as heroin, to the lesser Schedule 3 within the same classification as anabolic steroids, codeine and hydrocodone products mixed with aspirin, has put the issue in the cross hairs of the Florida Republican Party.

Smart and Safe Florida’s campaign makes a plea to the wider largely Republican demographic. Safe and Smart Florida are “smart” to portray a wholesome image of cannabis users who just want the “freedom” to have a “clear choice” of access to “available”, safe cannabis products.

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