Pre-rolls Dominate the Massachusetts Market

Massachusetts has established itself as a notable player in the pre-roll market, ranking third in pre-roll sales nationwide behind only California and Michigan with over $317 million in revenue over the past year. Since the market’s inception in November 2018, Massachusetts has recorded consistent growth, amassing more than $1.2 billion in total pre-roll sales in 2024.

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Massachusetts Pre-Roll Market Insights

Pre-Roll Sales and Market Share

• Massachusetts consumers purchased over 32 million pre-roll units from December 2023 through November 2024.
• Pre-rolls account for 39% of all unit sales in the state, the highest among product categories, translating to a 19.5% market share by revenue.
• Pre-roll market share has grown approximately 19% since recreational sales began in 2018.

Price Trends

• The average equalized price per gram for pre-rolls dropped from $9.24 to $7.95 in the past year, a staggering 14% decrease.
• Since the market opened in 2018, the average equalized price has fallen 49% from $15.45.

Segment Trends

• Breaking the national trend, the top-selling pre roll segment in Massachusetts is Hybrid – Single Strain, not the popular Connoisseur/Infused segment.
• Despite this, the infused segment is growing rapidly, more than doubling from $3 million to $6.1 million in sales revenue in 2024

Package Sizes and Brands

• The 1-gram pre-roll package size continues to lead the market, accounting for 63.7% of sales and 78.6% of units sold.
• House Brands top the pre market due to the sheer number of house brands on the market, accounting for 16.4% of revenue and 19% of unit sales.

Predictions for the Massachusetts Pre-Roll Market

The Massachusetts pre-roll market is expected to continue it’s trend of growth, albeit at a slower pace. Predictions for 2025 include:

• Approximately 5% revenue growth for the pre-roll category.
• An increase in market share of 4-5%.
• Continued growth of the Connoisseur/Infused segment, with potential to become the top-selling segment in Massachusetts in the next few years.

The potential introduction of consumption lounges in Massachusetts will surely boost pre-roll sales, as they are ideal products for venues of this type.