WIth just about 3 weeks to go, the most anticipated conference event on the cannabis industry calendar is almost underway. Registrations and sponsorship packages are growing limited as brands and advocates rally behind Amendment 3. The ballot measure that will legalize adult-use cannabis across the Sunshine State.
Event organizer, Robert Friedman has crafted a timely and engaging agenda, including hemp industry panels as the sector grapples with tight regulations and outright bans of intoxicating hemp products in some jurisdictions. There has been some consternation between hemp and cannabis interests, but all responsible stakeholders agree, that regulated standards are a necessity for the industry’s survival, much like a yes vote on Amendment 3 is crucial to the decades old legalization movement that birther the demand for consumer hemp products.
Right from the start the panels delve into the issues facing the Florida marlet today. Be suyre to attend Panel 1 to get insights on what to anticipate with an afirmtive outcome on Amenement 3.Â
The conference agenda is available on the conference website, but here is an overview:
Monday, October 14, 2024
Monday
October 14th
Registration Opens:
8:30am
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Monday
October 14th
Morning Refreshments & Networking for Conference Attendees:
8:30 am – 09:30 am
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Monday
October 14th
Opening Remarks & Keynote Speaker
09:00 am – 09:15 am
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ExpoHall Open for Conference Attendees
Monday
October 14th
Panel 1 – Florida’s Big Moment: From Medical to Adult Use –What You Need to Know
9:15 am – 10:15 am
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Discussion on the evolving cannabis landscape in Florida, the transition from medical to adult use, and implications for stakeholders.
Monday
October 14th
Expo Hall Open to Public
10:00 am
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Hall open to Expo Pass Attendees
Monday
October 14th
Panel 2 – A View From the Top: CEO’s Vision for 2025
10:30 am – 11:30 am
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CEO’s from leading cannabis companies share their insights and predictions for the industry’s future.
Monday
October 14th
Panel 3 – The Essentials to Running a Profitable Cultivation Business
11:45 am – 12:45 pm
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Innovations in cultivation facility design and construction to optimize production.
Strategies for effective public relations and marketing in a highly regulated industry.
Monday
October 14th
Panel 5 – Risk & Reward: Strategic Cannabis Investments in a Tight Capital Market
2:30 pm – 3:20 pm
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Explore the current landscape of cannabis investing, focusing on the unique challenges and opportunities in an industry where capital is increasingly scarce.
Monday
October 14th
Train wreck Networking Happy Hour
4:20 pm – 5:30 pm
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Tuesday, October 15th, 2024
TUESDAY
October 15th
Morning Refreshments & Networking for Conference Attendees
8:30 am – 9:30 am
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Conference Attendees Only
TUESDAY
October 15th
Panel 6 – Cannabis 3.0 – What Happens After Rescheduling?
9:00 am – 10:00 am
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Examination of the potential reclassification of cannabis and its impact on the industry.
TUESDAY
October 15th
Expo Hall Open to Public
10:00 am
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Hall open to Expo Pass Attendees
TUESDAY
October 15th
Panel 7 – High Stakes Finance: Mastering Cannabis Accounting and Tax Hacks
10:15 am – 11:00 am
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Exploration of accounting practices, tax strategies, and financial management in the cannabis sector.
TUESDAY
October 15th
Panel 8 – From Bud Bars to Bevies – Innovators & Experts Discuss the Opportunities & Risks in Florida’s Emerging THC Consumption Market
11:15 am – 12:15 pm
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Legalizing cannabis beyond medical use in Florida would unlock tremendous opportunities for entrepreneurs. As the cannabis industry evolves, so too are its consumers who seek new product offerings, such as THC-infused drinks, and more social ways to consume, which explains the growing popularity of consumption lounges.
TUESDAY
October 15th
Lunch Break
12:15 pm – 1:30 pm
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TUESDAY
October 15th
Panel 9 – Banking Break throughs: How to Cash Out in Cannabis
1:30 pm – 2:30 pm
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Discussion on the latest developments in cannabis banking and financial services.
TUESDAY
October 15th
Panel 10 – Data-Driven Branding: Transforming the Consumer Experience
2:35 pm – 3:25 pm
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Learn about how operators are using innovative tech and strategies to drive revenue growth
TUESDAY
October 15th
Panel 11 – Marketing a Buzz Worthy Brand from a CEO’s perspective
3:40 pm – 4:30 pm
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Building a profitable cannabis brand as a small or mid-size company requires creativity, precision, and a deep understanding of your unique market position. “In an industry dominated by large corporations, building a profitable cannabis brand as a small or mid-size company requires creativity, precision, and a deep understanding of your unique market position. ‘Crafting Success’ will delve into the strategies that smaller cannabis companies can use to differentiate their brand, cultivate customer loyalty, and compete effectively against industry giants. Attendees will learn from successful entrepreneurs and branding experts about the importance of authenticity, quality, and targeted marketing, providing them with the tools needed to thrive in a competitive landscape.”4:30 PM: Closing Remarks and Thank You
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