Jamaica’s Tourism 3.0 Moment: Why Ganja Tourism Belongs in the Conversation
Jamaica’s tourism industry is entering another important chapter. Under the banner of Tourism 3.0, Jamaica is placing renewed focus on resilience, workforce development, sustainable growth, competitiveness, and greater benefits for Jamaican workers and communities. For Ganjactivist.com, that framing matters. Tourism 3.0 gives new language to an ongoing shift in Jamaica’s visitor economy — one that…
